Gisele Bündchen is on a mission to work the word “natural”. Post her water birthing experience (baby Benjamin was born in her bathtub), she is now all set to give tough competition to existing naturopathy cosmetic lines launched by fellow models like Sundari (Christy Turlington), KORA (Miranda Kerr). On 15th March Bündchen launched her own natural skincare line: Sejaa Pure Skincare. The supermodel talks about her business venture in the latest Vogue edition: "When you find something that makes you feel so good, share it. Sejaa is a part of something I'm concerned about, which is my skin and what I put on my skin. I have a voice and I feel I have to share this -- something that has been so beneficial for me in my life and has helped me be a more complete person".
In justification of the eco friendly tune, Bündchen and her team have put in quite a lot of work in making the line 100% natural - from non polluting manufacturing processes (Wind and Hydro energy), natural plant ingredients to recycled paper and soy based VOC free inks for packaging.
Currently the line offers a day cream, a night cream and a mud mask in 2 oz jars ranging from $ 56 to $ 70. However, the best buy would definitely be the skincare kit offered at a discounted rate of $ 120 or Rs. 5, 451 which includes:
- Sejaa Day Cream
- Sejaa Night Cream
- SEjaa Mud Mask
- Along with an exclusive embroidered spa towel made from sustainable bamboo fibres and a mud treatment applicator.
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