Balmain sequinned dress A/W 10-11 - rock chic or just clever marketing?

Balmain has perfected the rockstar + glam in their Fall 2010 collection. From Blake Lively to Rihanna, and even 90's goddess Cindy Crawford on the cover of Vogue India, everyone's rocking a Balmain. But, like everything else, sometimes too much of a good thing can turn bad. And going by the number of sightings of the Balmain collection in the last three months, something similar might be happening here.